6 Ways to Measure Your Next Direct Mail Campaign
A marketing campaign is not only an opportunity to generate leads, it is a chance for a company to improve and learn. More importantly, spell out success with tactics. You can fine-tune the direct mail efforts of your company by employing a number of popular methods. These include activation codes, QR codes, social media and more. Read on to find out which options work best for you.
Tactic 1: Personal URL (PURL)
Dedicate a personalized website to your direct mail campaign. Include this PURL in your direct mail collateral only. In this way, the unique visits, sessions, and page views the site amasses will directly correlate to your campaign. Adding a form to your PURL is another step you can take to allow customers to share their information, then measure a number of responses you get.
Tactic 2: Social Media
Include social media accounts on your mailers. Use the analytics tools on each social site to track the uptick of new fans and measure engagement once your mailers are sent and the campaign begins.
Tactic 3: Business Reply Card
Adding a coded, prepaid business reply to your direct mail. This popular marketing method makes it easy for customers to respond to direct mail campaigns. You will be able to measure a number of responses you get, as well as gaining valuable leads and customer information.
Tactic 4: 1-800 Number
A phone number that’s exclusively used for the campaign should be included in the direct mail. The in coming call volume can be measured and reviewed after the customers call in for special offers or more information about your products.
Tactic 5: Unique Offer or Activation Codes
In-store or online offers with individualized activation codes can help aid in tracking how many codes shoppers use, where and for what products. Get more out of this tactic by utilizing variable data printing. Printing different images and copy in direct mailings allows your company to determine which content is the most successful at driving sales.
Tactic 6: QR Codes
You can connect with mobile customers through easy-to-use QR codes. By scanning the codes, customers can access a special PURL, where you can measure their web activity, or track their activity through the QR code companies themselves.
You have the opportunity to refine your strategy by measuring the direct mail campaign. You can understand the strength of a campaign by adding one or more tactics to the mailer.
Even better yet, you can use the information to make the next years marketing strategy even more potent.
Call AADS Marketing and Printing (630) 957-4358 today to have a professional guide you to great results.
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