One of the oldest online marketing tactics, but still one of the most effective. It may not be the latest “shiny new thing” anymore but it still continues to be effective at generating sales at low cost.
When a customer signs up for your email or newsletter list, they’re giving you permission to contact them with news and offers by email. This permission is highly valuable.
As long as you keep sending your customers emails with high quality information or relevant, money saving offers, they will keep opening them.
If you’re investing time in creating great content for your website or blog, then you want as many people as possible seeing it. Send your latest content directly to your customers inbox with email marketing.
Your customer may have missed your content on the blog. They may have missed it move through their social media stream. You can still send it directly to them though.
A great email newsletter isn’t just about sending advertising to your customer. It’s about connecting with them. It’s about providing them information that they can use. It’s about reminding them that you’re the solution they should keep in mind when they’re ready to buy.
The best way to get them to open your emails is to consistently deliver something that is worth their time. Keep providing them great information and offers and they’ll keep opening them.
Automating your marketing for you.