Direct Mail

6 Ways to Measure Your Next Direct Mail Campaign

A marketing campaign is not only an opportunity to generate leads, it is a chance for a company to improve and learn. More importantly, spell out success with tactics. You can fine-tune the direct mail efforts of your company by employing a number of popular methods. These include activation codes, QR codes, social media and more. Read on to find out which options work best for you.   Tactic 1: Personal URL (PURL) Dedicate a personalized website to your direct mail campaign. Include this PURL in your direct mail collateral only. In this way, the unique visits, sessions, and page views the site...

Google Direct Mail Offer

How Google Reaches New Customers

Have you ever wondered how Google generates new customers? It’s not obvious to most people, but Google uses traditional direct mail. Direct mail is an easy and affordable way to generate sales. It’s so effective, that even Google, the world’s largest internet company, uses direct mail to promote their online advertising. Why would Google, who can advertise for free on the world’s most popular search engine, bother with old fashioned direct mail? Because it works! Even with access to their own online advertising network, Google knows that direct mail is the most cost effective way to generate new customers. Google is obsessive about data. Their whole...