Author: aadsmarketing

What You Need to Know About Using Reserve With Google

  Google’s newest service, Reserve with Google (RwG), helps users find services and book appointments with local spas, gyms, and studios. Let’s take a look at how the newest Google service makes finding and booking services easier than ever before. What Is Reserve with Google? Reserve with Google is a new service that allows users to book an appointment or reservation with nearby service providers directly within the search engine. Here’s an example of what it looks like: The booking service was originally available in only 3 cities – San Francisco, Los Angeles, and New York. You can now use Reserve with Google in the Chicago area. A...

Customized In Stock text changed to Spots Left

How to Customize “In Stock” Text on Woocommerce Products

Have you encountered a situation where you wanted to update the "In Stock" feature on WooCommerce products, but couldn't find an easy way to do this? We encountered this request on a client website and needed to create a solution for this issue. The client wanted the "In Stock" feature in WooCommerce to instead be "Spots Left" because of the unique nature of their business products. In searching for a solution for this request, we had great difficulty finding a good answer online. Because of that, we would like to share the solution we came up with in hopes that it solves the...

measure direct mail success

6 Ways to Measure Your Next Direct Mail Campaign

A marketing campaign is not only an opportunity to generate leads, it is a chance for a company to improve and learn. More importantly, spell out success with tactics. You can fine-tune the direct mail efforts of your company by employing a number of popular methods. These include activation codes, QR codes, social media and more. Read on to find out which options work best for you.   Tactic 1: Personal URL (PURL) Dedicate a personalized website to your direct mail campaign. Include this PURL in your direct mail collateral only. In this way, the unique visits, sessions, and page views the site...

Google Direct Mail Offer

How Google Reaches New Customers

Have you ever wondered how Google generates new customers? It’s not obvious to most people, but Google uses traditional direct mail. Direct mail is an easy and affordable way to generate sales. It’s so effective, that even Google, the world’s largest internet company, uses direct mail to promote their online advertising. Why would Google, who can advertise for free on the world’s most popular search engine, bother with old fashioned direct mail? Because it works! Even with access to their own online advertising network, Google knows that direct mail is the most cost effective way to generate new customers. Google is obsessive about data. Their whole...

A High Schooler Reviews Snapchat Spectacles Glasses

Our art director picked up a new pair of Snapchat Spectacles while in New York City recently. He decided to loan them to a local high school student and regular Snapchat user for a week to let him try them out. Here is what this millennial thought about using the Snapchat Spectacles. On what it was like having them for a week: "I thought they were really unique and different than anything I’ve used before. They had a different experience in a way you could record your every day life. Convenient and easy to use." What did other people thought of the Snapchat glasses: "So...

7 Facebook Business Posting Tips

We hope these facebook business page posting tips will help your business page get more engagement, customers and business. If you have a business, chances are you probably have a Facebook business page. It's easier to manage on your own than a website and it's easy to keep updated. Just because it's easy to update doesn't mean you always keep it up to date though. You may also not be aware of some of the best practices and tips necessary for success. 1. Use a profile photo that is easy to recognize That little profile square need to be instantly recognizable! Make sure that...

Why Online Reviews Are Important & How to Get Them

Online reviews are really important for just about every business, whether product or service oriented. Not only do they have a physiological effect, but they also directly influence search engine ranking - they help you rank and they help you convert. Physiological: People like knowing what’s best. While getting referrals from friends and family is great, who are we kidding? This is the information age, calling up your friends and family to ask them about every purchase simply takes too much time. Online, you can cross-reference everything with 100's of people, as fast as you can read. And it’s not all about...