7 Facebook Business Posting Tips
We hope these facebook business page posting tips will help your business page get more engagement, customers and business.
If you have a business, chances are you probably have a Facebook business page. It’s easier to manage on your own than a website and it’s easy to keep updated.
Just because it’s easy to update doesn’t mean you always keep it up to date though. You may also not be aware of some of the best practices and tips necessary for success.
1. Use a profile photo that is easy to recognize
That little profile square need to be instantly recognizable! Make sure that it is. If your business logo is a rectangle, then don’t just upload a version that gets its left and right sides cut off. It looks terrible but we’ve seen businesses make that mistake.
Make sure the image looks good when it’s displayed at a small size. Think about a Coca-Cola logo. No matter how big or small it is, it’s always easy to recognize.
Use a good quality image. Not too big and not too small. You don’t want it to look pixelated and low quality when it displays.
2. Use an engaging cover photo
The cover photo is the largest and most prominent image on the page. It also represents your brand online. So once again you need to make sure this is a great image. If you don’t want it the image to get cut off, it needs to be 851 pixels wide by 315 pixels tall.
3. Have a complete and well-written business description
It’s hard to believe how many times businesses leave their description blank. Another mistake is that companies leave a “non-descriptive” description, for example: “The best customer service in the area.”
You never know when someone is viewing your business for the first time ever online. These people don’t know who you are, what you do, or where your service area is. Make sure they know! Don’t assume they know anything about you. If you are “The top lawncare services provider in Aurora and the Fox Valley area” then say that.
4. Post consistently
So what does a first time visitor to you Facebook page think when they see that you haven’t posted an update in 14 months?
Whatever it is, it’s probably not what you want. You sure don’t want them questioning if you’re still in business.
The more you post, the more your customers can engage with you. The more chances they can see your message. This is a chance to build a relationship over time. If you’re not updating your page, it increase the chances a potential customer will unfollow you.
5. Don’t be constantly in sell mode
We’re all in the business to make money. If you have a business page, it’s obvious to people that you sell things. You don’t need to constantly be selling.
Be helpful. Share stories. Share memes. Share videos. Answer common questions. Share information and expertise. Build up a positive engagement with your customers. Stay fresh in their minds without constantly yelling “buy this!” Most people are on Facebook to connect with friends and family, so be like extended family to them.
6. Post photos, videos and other forms of content besides text updates.
Text updates are great and should be a part of your Facebook page mix. But it definitely should not be the only thing. Find the balance between words and pictures.
Posts with photos and videos will receive the mosts engagement. People are visual, Facebook is visual, so a stunning photo will always attract people.
Add a short description to your photos but keep it brief. People on Facebook are not there to read a novel. One or two sentences is usually enough.
7. Test the timing and frequency of your posts
When is the best time to post? That can depend on your business and audience. A good way to find out is to test it yourself.
Try posting in the morning, during the lunch hour, the afternoon and the early evening. Don’t keep reposting the same thing, but try testing whether images or videos do better at certain times of the day. If you do new product posts, try those at different times of day.
When you do this enough, you’ll start to see when the best time to get people’s attention is. Then you’ll know what times of the day are the best for focusing your efforts on.
We hope these tips are helpful for your business. If you have any questions just give us a call at (630) 849-9995. If you’d like a professional to help you grow your business on Facebook, we’re here to help.